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From Feeling Lost to Finding Viability: The Story Behind Vision to Viability

  • Writer: crystal small
    crystal small
  • 3 days ago
  • 3 min read


Every meaningful programme has a heartbeat, and Vision to Viability was born from a deeply personal journey through uncertainty and discovery. This is the story of transforming confusion into clarity, and isolation into community.


The Journey Through the Maze


There were moments early in my career when I felt profoundly disillusioned, standing at crossroads without a clear map forward. I possessed the skills to coach effectively, carried a burning passion for transforming lives, and yet the path to creating a sustainable, fulfilling professional life centred around coaching felt like navigating an impossibly complex maze with no visible exit.

The skills were there. The passion was undeniable. But the practical pathway to viability remained frustratingly elusive. I knew I wasn't alone in this experience, yet the isolation of not knowing how to move forward was overwhelming. Each turn seemed to lead to another dead end, another question without an answer.

That period of uncertainty became the fertile ground from which Vision to Viability would eventually grow. Sometimes our greatest struggles become our most powerful teaching tools.


Discovering What Viability Truly Means

What I realised along the way fundamentally changed my perspective: viability isn't just about building a practice. It's about making coaching a vibrant and integral part of your professional life, however that authentically looks for you. There's no single template, no one-size-fits-all approach that everyone must follow.


For me, viability means weaving coaching into multiple strands: supporting training providers, delivering group mentoring, offering one-to-one supervision, and nurturing my own continuous growth. It's about deepening self-awareness, developing professionally, and doing it all in a way that feels genuinely connected and sustainable over the long term. Your weave will look different from mine, and that's exactly as it should be.



Creating Your Compass: What Vision to Viability Offers


I created Vision to Viability to be that compass for others who might feel like I once did—lost in the maze, uncertain of the next turn. This programme exists for those who want to make coaching a central, viable part of their careers, whether that means building a thriving independent practice or integrating coaching beautifully into a multifaceted professional journey.


This is a space where you can develop not just the business side—though that's certainly important—but also your own self-awareness and resilience. We explore the internal landscape as much as the external strategies, because both are essential for long-term viability.

Importantly, this is about community. It's about lifting each other up when motivation inevitably dips, celebrating the wins together (both large and small), and knowing you're not alone in this journey.


Running the Marathon Together


Vision to Viability is fundamentally about ensuring you're not running a marathon alone. Building a viable coaching career is indeed a marathon, not a sprint, and marathons are infinitely more sustainable and enjoyable when you have a team running alongside you.


Your Vision

Clarifying what coaching viability means uniquely for you


Your Development

Building both business acumen and personal resilience


Your Community

Connecting with peers who share the journey


Your Viability

Creating a sustainable, fulfilling coaching career


This programme helps you turn your vision into a reality that's truly viable and uniquely yours. Not someone else's definition of success, not a cookie-cutter approach that worked for someone else, but an authentic expression of your gifts, your values, and your aspirations.

"You have a team running alongside you, helping you turn your vision into a reality that's truly viable and uniquely yours."

Whether you're just starting out and feeling overwhelmed by possibilities, or you're established but sensing something needs to shift, Vision to Viability offers the support, structure, and community to help you create a coaching career that genuinely works for you, for your clients, and for the long haul. Because that's what true viability means: sustainability that honours both your professional ambitions and your personal wellbeing.


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